Identity systems that hold up in the wild—recognizable on shelf, clear on screen, and resilient across seasons. We build brands that feel right to your core audience and scale cleanly from patch to platform.
Outdoor, active, adventure—our identities are designed where they’re actually used: on gear in bad weather, on trucks at 70 mph, on mobile screens in full sun. We favor clarity, range, and a system mindset so your team can ship faster without reinventing the look each time.
Audience, competitors, and differentiators captured in a one‑page brief that guides every creative decision.
Primary/secondary marks, patterns, components, and usage logic so the brand stays consistent without being rigid.
Legible at distance, printable on rough materials, and accessible on web—tested across common real‑world scenarios.
We’ll produce vector masters in .ai and exports in .svg, .pdf, and .png at common sizes. Micro‑marks for favicons/patches; thickened outlines for embroidery.
Readable stacks that survive glare and motion. We define roles and token names so web and print stay in sync.
Reusable shapes: pills, tags, dividers, photo treatments, callouts. These become Slayte blocks for the site.
WCAG‑minded decisions so your identity doesn’t block inclusivity or create legal risk.
For outdoor and lifestyle brands, packaging is a touchpoint and a promise. We design SKU‑ready templates with real printer constraints in mind.
We codify the identity into a living design system. Your team uses structured blocks to publish quickly—and stay on brand without wrestling plugins.
Everything labeled, versioned, and ready for print, web, and embroidery. Your team won’t hunt through mystery folders again.
Sprints compress to 3–4 weeks for fast‑track projects; extended programs add packaging and web implementation.
We typically present 2–3 distinct systems, each with marks, type, and color. We then iterate the chosen direction to final.
Yes. We often modernize existing marks, preserve recognizability, and expand the system around it.
We provide preliminary conflicts scanning and coordinate with your counsel for full legal clearance.
Our content team can direct shoots and produce a starter set of assets aligned to the new identity and launch plan.
Tell us about your audience, where the brand needs to live (web, retail, field), and any must‑keep elements. We’ll suggest the right sprint and a clear scope.
Reach us at hello@rushrevel.com with a short brief (links welcome).