The Power of Brand Storytelling in 2025: Why Lifestyle Brands Win Hearts Before Wallets
Story Over Slogans
In today’s crowded digital marketplace, lifestyle brands face a paradox. Consumers are…
who we are
Where brand strategy meets the way people actually live.
Whether it’s the gym, the trail, the rooftop, or the road trip, lifestyle brands succeed when they become part of everyday identity. We’re here to make your brand that kind of essential.
Meet the rush team
We’re a crew of builders, designers, and strategists who live for clean code, sharp visuals, and fresh air. Whether we’re launching brands or trekking off-grid, we bring the same energy to everything we do.
SU.
shawn underwood
Development
Shawn does it all — strategy, execution, and everything in between.
When he’s not leading projects, you’ll find him off-grid, chasing sunrises
from a mountaintop or paddling out before dawn.
DU.
dani underwood
Design
Dani leads our design team and keeps everyone aligned (and inline).
Her style is bold and intuitive — inspired by the textures of nature and the balance of the wild.
CR.
charlie rhodes
Design
Charlie brings outdoor energy to every pixel. From color palettes to custom icons,
her design work channels the raw beauty of wild places into clean, thoughtful visuals.
JK.
jay koush
Development
Jay is our code wrangler and digital problem-solver. He builds clean, powerful systems
with the same precision he brings to the trails — whether it’s backcountry camping or biking new terrain.
JM.
jason mcdonald
Development
Jason is our seasoned app specialist — the kind of developer who’s seen it all
and still codes like it’s day one. He brings calm, clarity, and clever solutions to every project.
When he’s not perfecting mobile experiences, you’ll probably find him mastering the art of the mid-day nap.
Behind the core crew is a wider network of talent — designers, developers, graphics specialists, and marketers — all bringing their expertise to every project.
Design
Ava M, Liam S., Sophia T, Elijah P, Maya R, Leo D, Chloe H, Owen L, Isla B, Miles K, Zara F, Jack C
Development
Noah J, Olivia W, Lucas G, Harper N, Ethan C, Amelia B, James V, Lily Q, Henry O, Aria F, Daniel K, Grace M
Graphics & Photography
Ella R, Benjamin H, Nora S, William P, Luna T, Caleb D, Sienna K, Mason L, Layla C, Logan B, Aurora J, Finn G
Marketing
Emma L, Jackson R, Scarlett P, Aiden M, Victoria S, Julian K, Evelyn W, Mateo D, Hannah G, Wyatt C, Lila V, Isaac H
Trust & Communication
We firmly believe that solid relationships are built on being real, building trust, and having great communication. We're all about going the extra mile and blowing your mind when we deliver your project. We totally take ownership of your success and love to party with you when we hit those major victories!
Passion
We're totally obsessed with our craft and yours. Every project we work on is like a golden opportunity for us to show off what we've got! We're all about being creative and using our talents to make a real difference. Our expertise lets you totally focus on your own expertise. And trust us, we're always finding new ways to get your brand out there, build connections, and make those sales skyrocket!
Determination
We know how to get things done - with focus, resilience, and determination in our back pocket. Challenges are just another way for us to flex our creative muscles. No matter the weather - whether it's 40 below or 100 above - we'll be there to weather the storm. Long story short, we're your go-to team for getting the job done!
Strategy
The triumph of any creative endeavor lies in its strategic foundation. We craft all-encompassing strategies that blend research, analytics, and business objectives in order to conceptualize your marketing plan. Our designs possess purpose and you can witness the talent and thoughtfulness poured into each and every project. As your brand evolves, we'll be right here to help ignite your new vision.
rushrevel™
Born from a shared passion for impactful storytelling, our agency's roots lie deep in the spirit of innovation and collaboration.